The detail
Behind the design
Durawall is the decorative surface brand of Aarcee Decorative Materials Pvt Ltd. Our PVC louvers and flat panels give interior walls definition through line, texture and finish. The collection offers architects and homeowners a choice of profiles, wood-inspired finishes and accessories for their next project.
The values we live by
Trust
We earn confidence by listening carefully, sharing clear product information and helping customers understand the choices behind a successful interior project.
Quality
Integrity
Innovation
Every surface plays a part
Purpose
To bring texture and definition to interiors through surfaces that balance visual expression with everyday life.
Purpose
Purpose
Vision
A finished surface on every Indian building.
Vision
Vision
Mission
To make the right panel easy to choose, easy to install, and easy to live with.
Mission
Mission
A timeline of growth & innovation
1995
Founded by Mr. Ramachandran
Founded by Mr. Ramachandran
1997
1999
2003
2011
2017
2018
2019
2021
2023
2024
2025
1995
Began as a service company specializing in aluminium interiors, laying the foundation for innovation and growth.
1997
Expanded into the trading of interior materials, marking the first step toward diversification.
1999
Ventured into wholesale distribution, focusing on PVC materials, opening new markets.
2003
Introduced PVC ceiling panels for the first time in the market, pioneering innovation in the segment.
2011
Signified the first step toward brand development with the launch of Aarcee PVC Panel
2017
Introduced Smartcore by Smart Board, a flagship brand that redefined interior solutions.
2018
2019
Expanded into karnataka and tamilnadu markets
2021
2023
2024
2025
Ventured into Telengana markets
Built for a better future
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Eco-Friendly Materials
Made from PVC, a recyclable material, reducing reliance on non-renewable resources.
Long-Lasting Durability
Support for Green Building Initiatives
Sustaining Forest Ecosystems
Zero Toxic Emissions
Recyclable and Reusable
Related articles
Texture gives a wall a particular presence. It may be quiet from across the room and more pronounced at close range, or become the main visual element as light moves across it. Choosing well means looking beyond the first impression of a sample.
A louvered wall is read as a series of lines before it is read as a single surface. Those lines establish a rhythm, which becomes part of the room's composition. Their relationship to doors, furniture and adjacent walls deserves as much attention as the chosen colour.
The meeting of wall and ceiling helps define a room. It may feel crisp and clearly outlined, or soft and continuous. Considering both surfaces together gives the design a more coherent starting point, even when their materials and methods of installation are different.
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